Selected work.
Glad you're here ๐ Some selected projects from the last decade or so.
Steady ยท 2026
Building a cycling coaching app from zero
Designing and building Steady โ an AI cycling coaching app โ from idea to product with users, in a two-person team.
Read case study โ Steady ยท 2026Building Steady's marketing site
Brand, content, and AI-assisted build for an AI cycling coaching app.
Read case study โ GetYourGuide ยท 2023Homepage design for returning users
A six-month direction, executive buy-in and homepage design for repeat visitors.
Read case study โ GetYourGuide ยท 2022โ2023Vision for a holistic discovery experience
Long-term product vision for travel discovery, grounded in research and concept testing.
Read case study โ GetYourGuide ยท 2020โ2021Improving destination discovery
Continuous A/B testing to open destination discovery to a new user intent. Bonus difficulty: COVID traffic.
Read case study โ HelloFresh ยท 2017โ2018HelloFresh My Menu 2.0
Redesigning the area where customers manage recurring deliveries โ research, prototypes, A/B test results, and the limits of what the experiment told us.
Read case study โ