Selected work.
Glad you're here 👋 Some selected projects from the last decade or so.
Steady · 2026
Building a cycling coaching app from zero
Designing and building Steady — an AI cycling coaching app — from idea to product with users, in a two-person team.
Read case study → Steady · 2026Building Steady's marketing site
Brand, content, and AI-assisted build for an AI cycling coaching app.
Read case study → GetYourGuide · 2023Homepage design for returning users
A six-month direction, executive buy-in and homepage design for repeat visitors.
Read case study → GetYourGuide · 2022–2023Vision for a holistic discovery experience
Long-term product vision for travel discovery, grounded in research and concept testing.
Read case study → GetYourGuide · 2020–2021Improving destination discovery
Continuous A/B testing to open destination discovery to a new user intent. Bonus difficulty: COVID traffic.
Read case study → HelloFresh · 2017–2018HelloFresh My Menu 2.0
Redesigning the area where customers manage recurring deliveries — research, prototypes, A/B test results, and the limits of what the experiment told us.
Read case study →