Product designer and UX leader in Berlin. After a decade in design leadership roles at HelloFresh and GetYourGuide, I'm back in the weeds, building a cycling coaching app from the ground up.
Steady Steady is an AI cycling coaching app for cyclists who have specific goals.
I co-founded it with my husband — a cycling enthusiast training for multiple events. We started in January 2026 with an idea and built a fully functioning web app in a few months. Now focusing on reaching more users, learning from the ones we have, and improving the platform.
GetYourGuide GetYourGuide is a marketplace for travel experiences, helping travelers discover and book everything from iconic attractions to hidden-gem local experiences. While biggest in Europe, they have expanded to 18,000+ cities globally.
As Senior UX Manager, I wore many hats as the company evolved (including through COVID). I primarily led UX for the Growth Product Group — audience growth, engagement, and the early discovery experience. I also championed and resourced Compass, GYG's design system.
HelloFresh HelloFresh started as a meal-kit delivery service but has expanded into many arenas in the food space. Founded in Berlin in 2011, it's the global market leader in meal kits, operating across 18 countries.
I joined as the second designer and grew with the company through its IPO. As Head of UX, I scaled the design team from 2 to 14 and built the foundations — ways of working, design system, quality standards, research, and hiring.
I work with teams as an embedded design partner. The founding designer for a team shaping a product, or the senior hire who builds out a design practice for a team past zero-to-one. I fill the design gap, build alongside the team, and hand it off when they're ready to take it on.
Shaping products
For founders and small teams shaping a product, I'll be the design and product partner.
Shaping teams
For teams further along, I take on fractional leadership.
I'm always happy to chat — about projects, design, managing design teams, or where our industry is headed.